was watching the MTV agüards and came across these freaks of birth (especially the peeling, it flew rare), with a performance on treadmill. "Coordinating" I thought. "Producing" also speculated. "There could be playing guitar and shouting out, and enough", I finished.
The music I was hooked. And I began to investigate. It turns out that this performance is the keynote of all his videos: self-produced their own choreographies, all in one sequence shot (no cuts).
Cito, then Leo Prieto, who helped me understand more about the group and its implications for industry (label, that is):
"This video was created by a Chicago band called OK Go . 4 years ago this band was one of a bunch of Capitol Records. Bored with having to pay them the production of their videos (so does the U.S. record industry), decided to do things a little different. Without knowing Capitol Records, he borrowed the video camera to a friend, singer Damian Kulash asked his sister to them invented a choreography and rose YouTube video . "Number of times your video has been viewed on YouTube? 4.6 million between July 31 and August 31, 2006. "Total cost of production, distribution and promotion? $ 10. Usefulness of the label in this process? Nil. "
Remarkable, is not it?
nothing else, watch the video:
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